The Claw

Seeking a way to transport her senses to Italy and its unique and traditional food flavors, while being far away from her, Adriana Coppola founded  A&A Alta Cucina.

Adriana enjoys developing gourmet Italian foods using recipes and traditions from her family. They use only the freshest and finest ingredients, allowing them to offer the best tasting blending seasonings, infused oils, balsamic vinegars, pestos, tomato sauces and more that you will ever experience so now you can make traditional Italian dishes easily at your in just minutes in a Italian way!

A&A Alta Cucina is a family business that was born in the US in spring 2011. They specialize in Italian gourmet food products inspired by their Italian roots recipes and traditions. Products are ALL NATURAL, without any artificial flavor, color or preservative and they only use the freshest and finest ingredients allowing them to offer the best tasting and high quality blending seasonings, salts, infused extra virgin olive oils, balsamic vinegars, pestos, tomato sauces and more.

All products are HANDMADE and HAND PACKED in an artisan way using ecofriendly materials and produced in small batches, using old traditions that allow us to put in every single product made, the passion Italians have for their traditions and food.

You can find at www.altacucinaitalia.com more information regarding the company, their products and recipes that will inspire you while cooking with their products at home.

Direct download: 5-20-2013_The_Better_You_Project_Adrianna_Coppola_podcast.mp3
Category:Food -- posted at: 12:00pm EDT

Chuck Blethen is President and COB of NCNPA – www.NCNaturalProducts.org. He is owner of Jewel of the Blue Ridge Vineyard in Marshall NC where he specializes in propagating and growing the cold-hardy Katuah Muscadine for sale to the nutraceutical industry – www.JeweloftheBlueRidge.com. Chuck is also VP Public Relations for the French Broad Vignerons LLC, an organization that promotes viticulture as a tool for economic development in the mountain counties of western North Carolina by providing education to the public about growing grapes, making wine, and all of the 150+ value added products that can come from using grapes as a raw material – www.FrenchBroadVignerons.org.

Sarah Oram has spent the past 30 years building and expanding various non-profit organizations around Asheville and beyond.  She sees great economic potential for Western North Carolina if the Blue Ridge Naturally seal can be successfully launched and hopes her experience in marketing great ideas will carry through.

The North Carolina Natural Products Association (NCNPA) was formed over 11 years ago as a 501c(3) non-profit organization dedicated to promotion of conserving, cultivating, sustainably harvesting, and processing North Carolina grown medicinal plants. NCNPA's mission is to establish North Carolina as a key global supplier of premium-quality raw materials and plant-based value added products such as natural medicines, organic products, functional foods, and personal care products.

The Blue Ridge Naturally seal program is designed to bring international and national attention to Western North Carolina’s emerging natural products industry.  The Blue Ridge Naturally seal on products emphasizes Western North Carolina’s superior quality in locally grown ingredients and finished natural products . It announces to potential customers an assured level of product safety, tested quality in addition to affiliation with Western North Carolina, a region of distinction in the natural products industry.
I am a graduate of the University of Pennsylvania MBA program.

Direct download: 5-20-2013_The_Better_You_Project_Chuck_Blethem__Sarah_Oram_podcast.mp3
Category:Business -- posted at: 12:00pm EDT

In 1993, Randy and Cindi Beavers realized they would one day inherit her Grandfather’s farm forcing them to choose between selling the farm to land developers or moving there and attempting to make a living. Cindi’s Grandfather had purchased the farm in 1932 and paid for it with a bale of cotton per year so the couple felt they couldn’t place a monetary value on his dedication. There was only one option, move to the farm. Little did they know how that decision would shape their lives.

Twenty years later and after a series of eight Small Business Innovation Research (SBIR) awards from USDA and NIH/NCCAM focused on development of sustainable production and processing techniques for the Convention on International Trade in Endangered Species Appendix II listed plant Hydrastis canadensis, aka goldenseal, Randy is considered an authority on the plant and is at the forefront of raising the bar of goldenseal product quality and reliability.

Steve Henson is a marketing professor at Western Carolina University and the Chief Marketing Officer at BotaniPharm.  He began his career working for about five years with GE Capital, then moved to a subsidiary of Ciba-Geigy, now Novartis.  Mid-career, he decided to make the switch to academics and earned his Ph.D. in Marketing from Georgia State University at the ripe young age of 40.  He is a native Appalachian and had a chance to return to the mountains at Western and jumped at it.

BotaniPharm, LLC is the only known 100% grower owned botanical product company in the US. The company specializes in United States Department of Agriculture (USDA) National Organic Program certified production and processing of high value, forest grown medicinal plants particularly  endangered/threatened species such as Hydrastis canadensis, aka goldenseal.

The company’s leadership in the area of development of sustainable production and processing methods for endangered/threatened medicinal plants has been recognized by the USDA and the National Institutes of Health National Center for Complementary and Alternative Medicine (NIH/NCCAM) through a series of Small Business Innovation Research (SBIR) awards totaling more than $2 million.

Through this work the Company’s Founder developed a paradigm changing method of standardizing goldenseal products to specific levels of biological activity thus assuring repeatable potency regardless of year to year and location to location variability and opening the door to controlled clinical studies using goldenseal for the first time.

The Company currently produces research grade goldenseal products for use in NIH funded human clinical studies and markets a consumer line of dietary supplements, Goldenseal Advanced™, based on the same standardization process through their website, www.botanipharm.com.

BotaniPharm’s mission is to enhance profitability for its small farm members through pooled production, cooperative processing, and marketing under a common brand name, create safer, more reliable products for consumers, and produce a desirable environmental benefit through reduction in the need for wild collected medicinal plants to meet market demand, true “triple bottom line benefits”.

Direct download: 5-20-2013_The_Better_You_Project_Randy_Beavers__Steve_Henson_podcast.mp3
Category:Business -- posted at: 12:00pm EDT

Josh Sprayberry learned early on that success is achieved by commitment to hard work and discipline. He took this to heart when he decided to enroll at North Georgia College and State University, one of six senior military colleges in the United States. In four years at North Georgia, he graduated Magna Cum Laude with a BBA in Management and Finance, held leadership positions in six activity boards, and worked part-time at a boutique financial planning firm. After spending four years helping individuals with retirement and estate planning, he realized his true calling was in providing clients with tax planning ideas and solutions to grow their businesses. He took the next two years working in a local CPA firm, going to school at J. Mack Robinson College of Business at Georgia State University and fulfilling the requirements to become a CPA.
 
Josh remains actively involved in the community through various organizations to include the North Georgia Alumni Association, Psi Chapter Alumni Association, Pi Kappa Alpha Psi Chapter Advisory Board, Lifecycle Building Center of Greater Atlanta, Griffin Rotary Club and the Gutcheck Program of the Gainesville Jaycees.
 
In his spare time, Josh enjoys spending time with family, whitewater rafting, snow skiing and spending time with his Weimaraner.
Direct download: 5-20-2013_The_Better_You_Network_Josh_Sprayberry_pt._3.mp3
Category:Money -- posted at: 12:00pm EDT

The Melanie Thornton Youth Arts Foundation, a non-profit organization, develops leadership potential in youth through arts enrichment programs and experiences throughout the Metro Atlanta area.

Lois Thornton Chisolm has over 15 years experience developing youth arts enrichment programs and instructing youth from age 2 to 18 in a large variety of arts disciplines.  While living in Europe, Lois taught performance skills, image creation and dance to performing artists. Lois also choreographed for TV shows and live concert performances while she managed their careers.  Some well known artists Lois managed include La Bouche, Melanie Thornton, C-Block, Jemini and T-One.  These artists performed in numerous countries, sold over 12 million singles and albums and have been awarded gold and platinum sales awards in more than 25 countries around the world.

Throughout the years, Lois has used her skills, knowledge and experience to teach in a way that increases student’s self esteem and gives them a genuine appreciation for art forms.  Lois has developed exciting and captivating teaching techniques that keep her students motivated as they grow more poised, graceful and confident in themselves and their expression.   She started a small scholarship fund in memory of her most famous client and sister, Melanie Thornton, in 2002 and then developed and expanded it into the Melanie Thornton Youth Arts Foundation, Inc., an official 501(c)(3) non-profit organization.

The foundation’s mission is to develop leadership skills in youth, particularly those that are disadvantaged, by providing an opportunity to experience the arts and be inspired to do positive and creative things with their lives.  For more information go to www.foundationforyoutharts.org, The Melanie Thornton Fan Page on Facebook, Youthartsfund on Twitter and Youthartsfund Channel on Youtube.

Direct download: 5-13-2013_The_Better_You_Project_Lois_Chisholm_podcast.mp3
Category:Non-Profit -- posted at: 12:00pm EDT

NODE is the worlds smartest wireless sensor platform. It makes your smartphone into a tool to measure anything, from temperature to color to carbon monoxide!

Dr. George Yu is a Georgia Tech alumni and has worked for NASA and DHS on wireless technology.

He invented the NODE platform and successfully raised money on kick starter to have the first Node’s produced. You can buy the NODE right now on NodeSensors.com

Direct download: 5-13-2013_The_Better_You_Project_George_Yu_podcast.mp3
Category:Business -- posted at: 12:00pm EDT

GG Gibson is the owner of GG's Fine Foods.

GG learned how to cook generations-old Creole recipes through her grandmother, Ella D. Smith, who never compromised on flavor or presentation, but taking great pride and pleasure in presenting fabulous meals. This passion for food continues to inspire GG today.

GG’s Real New Orleans Creole Cuisine include Original Seafood Gumbo, Famous Crawfish Pie, Classic Creole Seasoning, Remoulade Sauce—all infused with GG’s rockin’ flavors. The cuisines can be found on www.ggsfinefood.com.

GG’s flair for culinary art developed into a career after a lifelong mission to bring people together around good food. After overcoming many hardships, GG established GG’s Fine Foods, which operates in a HAACP safety certified manufacturing facility in Woodstock, Georgia.

Direct download: 5-13-2013_The_Better_you_Project_Linda_gibson_Gigi_podcast.mp3
Category:Food -- posted at: 12:00pm EDT

Ken Robbins is a recognized expert in the fields of direct marketing and marketing strategy.

He is a frequent speaker to CEO groups and  conferences on the subject of marketing strategy, and how to identify the leverage points in your marketing and sales system that turn accelerate growth. He can be seen at KenRobbinsBlog.com or contacted through ResponseMine.com

Response Mine works with mid-size and large companies to help them get a lot more new customers and revenues through internet marketing. They work with national retailers, large home service providers, and healthcare organizations to generate online sales, and online leads.

Direct download: 5-13-2013_The_Better_You_Network_Ken_Robbins_podcast.mp3
Category:Business -- posted at: 12:00pm EDT

While working at a UPS store while studying video production in college, Marisa decided that she wanted to do something "more stable" with her life.  It was then that she decided to become a small business owner.

Melissa and her father, Chuck, purchased the store at at 3162 Johnson Ferry Road in East Cobb in June, 2011.

Their UPS store offers not only shipping and packaging, but also can do all sorts of printing such as business cards, brochures, flyers, large format printing such as yard signs, banners, canvases, promotional items – hats, shirts, pens, etc.

Direct download: 5-13-2013_The_Better_You_Network_Marisa_Maire_podcast.mp3
Category:Business -- posted at: 12:00pm EDT

Southern Fried Strings was started by three great friends who simply LOVE Lacrosse. Brothers, Zach and Sam, along with their best friend Matt began their business with a mission to offer superior lacrosse head stringing services and supplies at affordable prices. They also created a unique wax coated mesh which allows the mesh to be water resistant greatly increasing consistency and control during bad weather, a quicker "break in" period for the mesh pocket and gives more hold to the ball.

Zach specializes in stringing traditional pockets closely resembling the Native American Style.

Sam specializes in stringing goalie heads.

Matt specializes in stringing modern mesh pockets that are most commonly used today.

Check out their videos on YouTube at Southernfried Strings, or email them at southernfriedstrings@aol.com

Direct download: 5-13-2013_The_Better_You_Network_Southern_Fried_Strings_podcast.mp3
Category:Business -- posted at: 12:00pm EDT