Build Your Best Business

Eric Holtzclaw and Susan McMullen interview Lee McCracken – a writer, editor, social entrepreneur and three-year breast cancer survivor. At 50, Lee says God turned her mess into a message, and she created and trademarked Yes, Ma-am! Mammograms Are A Must®. The social enterprise makes a sassy and southern statement about the importance of early detection of breast cancer. The pink T-shirt (www.YesMaamTee.com) helps to fund annual screenings for uninsured women. The message is clear: “Get your squeeze on!” and be breast-aware to put a stop to late-stage cancer diagnosis. Lee welcomes advocates of early breast cancer detection, known as Ma’ambassadors, to join the campaign at www.Facebook.com/YesMaamMammograms and on Twitter at @YesMaamMammos.

Lee lives in Charlotte, North Carolina, with her husband of 29 years and also is a veteran writer and editor. Her book, “A Prayer and a Pink Pedicure,” which tells the story of self-discovery and spiritual preservation following loss, a cancer diagnosis and a crisis of faith, will be published in 2013.

Direct download: 10-10-2012_The_Better_You_ProjectLee_McCracken.mp3
Category:Business -- posted at: 12:00pm EDT

Eric Holtzclaw and Susan McMullen interview Renea Winchester - - a mother, friend, gardening-fool and an award-winning author.

Renea is passionate about the written word and offers her advice to emerging authors who aren’t certain how to market their work. When she isn’t writing, she volunteers her time at the local library shelving books.

Direct download: _Renea_Winchester.mp3
Category:Business -- posted at: 12:00pm EDT

Anne VanDeVelder is the owner of Casabella, a 12,000 sq. ft. home décor / gift store and boutique.  Casabella carries brands such as Vera Bradley, Brighton and more and great clothing, many under $50.  You can always find a special gift and get it beautifully gift-wrapped.

Anne has been married to her husband, Tom, for 26 years.  They have 2 great daughters and 5 grandchildren.

Direct download: 9-19-2012_The_Better_You_Project_ANN_VEANDEVELDER.mp3
Category:Business -- posted at: 12:00pm EDT

David Perry is the Managing Partner of the executive search firm Perry-Martel International. He is a recruiting black-belt who builds teams for explosive growth.
 
David is also the co-author of Guerrilla Marketing for Job Hunters 3.0 (GM4JH.com) and The Wall Street Journal Nicknamed David the "Rogue Recruiter". David is a veteran headhunter who has negotiated more than $200 million dollars in salaries and counting.
Direct download: 9-12-2012_The_Better_You_Project_David_Perry.mp3
Category:Business -- posted at: 12:00pm EDT

Patrick Braswell is the co-founder of Ten Eight (teneightapp.com), an app that eliminates the need for a tour book while giving both Brokers and their Clients the ability to rate commercial buildings while on tour and founder of MOSatlanta.com a website that gives tenants advise on leasing office space in Atlanta.

Patrick is also one of two Principals of Scotland Wright Associates (scotlandwright.com) a boutique, full-service commercial real estate brokerage company based in Atlanta.

Direct download: 9-5-2012_The_Better_You_Project_Patrick_Braswell.mp3
Category:Business -- posted at: 12:00pm EDT

Jeanne Robertson is a professional speaker who specializes in hilarious humor based on her life experiences. Speaking to thousands of people annually, she utilizes her positively funny style to illustrate that a sense of humor is much more than a laughing matter. It is a strategy for success. Heard daily on SiriusXM.

 

Direct download: 8-29-2012_The_Better_You_Project_Jeanne_Robertson.mp3
Category:Business -- posted at: 12:00pm EDT

James Ball is well known as a skilled, self-made, and counter cultural marketer among his peers in the marketing and social media space around the greater Atlanta area and beyond.  To say that James has a back story and a history like no other only begins to paint the inspiring portrait of his path toward becoming the successful entrepreneur that he is today.

James has a heart for small business and for the past several years he has strived to help them to understand and integrate social media into their marketing efforts through his blog, NotEasyToForget.com. The title itself is one more insight into the personality and experiences that make James’s story both exciting and inspiring. James lives in the North Georgia Mountains with his wife and daughter and 2 Boston Terriers.

Direct download: 8-22-2012_The_Better_You_Project_James_Ball.mp3
Category:Business -- posted at: 12:00pm EDT

Ginger Ackerman - 30+ years in sales and sales management.   Ackerman worked with large and small organizations such as Baxter Healthcare, Caremark and NDC Health.  She joined RPM as VP of Sales and was instrumental in the growth and sale of the company.  She has also started and sold a small successful business.

Josette Fleszar - 25+ years management experience in healthcare.  Founder and President of Receivable Process Management (RPM), founded in 2000.  In 2004, named 5th faster growing companies in Atlanta by Atlanta Business Chronicle, 2nd fastest growing women owned company in Georgia and top 50 entrepreneurs.  Sold RPM in 2004.  It sold again in 2005 and today is owned by a division of United Healthcare.


Ms. Hester is the CEO of LAN Systems, which provides IT solutions in the Greater Metro Atlanta Area.  LAN Systems is dedicated to providing business technology that works for people.

In 2004, Mary founded Intelligent System Solutions, Inc. (ISS) which provides high-tech consulting, sales and service to utility customers. Mary brings extensive experience managing a support and service group renowned for its “Best in the Industry” rating and standards.  She is an expert in customer loyalty and retention.  She has designed and delivered numerous training courses and workshops on a variety of topics.

Prior to founding ISS, Mary worked as the Support and Services Department Head for Advanced Control Systems providing assistance to customers on a wide-range of topics. Ms. Hester has a BS in Electrical Engineering from the University of Illinois at Chicago and an MBA from the University of Georgia at Athens. In addition to working with utilities on security and other topics, she is very active in the industry and serves on several committees that address security concerns for public utilities.

Mary volunteers for several not-for-profit organizations that promote engineering education and careers to young people. She is active in promoting engineering as a career to young women.  Mary serves on the Board of Utility Technology Associates, a not-for-profit dedicated to the advancement of education and training for electric power utilities which conducts the Southeastern Meter School and the Distribution Apparatus School.

Direct download: 8-8-2012_The_Better_You_Project_Mary_Hester.mp3
Category:Business -- posted at: 12:00pm EDT

Judi is the founder and chief of New Tricks, a company dedicated to helping small businesses to create branded WordPress websites. Judi also helps her clients use Social Media to grow their businesses.  She brings a wealth of experience into her work with a background that includes: a Ph.D. in Psychology, CEO of a medical records software company, and real estate developer doing design, build and restoration of special properties.

In addition to working with clients at New Tricks, Judi is the organizer of the Atlanta WordPress Users Group with over 900 members, is a frequent national speaker and blogger and publishes Just a Digital Minute, a popular weekly newsletter with easy social media tips.  Judi’s motto at New Tricks, is  “It’s Never too Late” …to start a new business, to have a great website, or learn to use new technologies to grow your business. Sign up for the Just a Digital Minute and visit New Tricks for more info.

Direct download: 8-1-2012_The_Better_You_Project_Judi_Knight.mp3
Category:Business -- posted at: 12:00pm EDT