In 1993, Randy and Cindi Beavers realized they would one day inherit her Grandfather’s farm forcing them to choose between selling the farm to land developers or moving there and attempting to make a living. Cindi’s Grandfather had purchased the farm in 1932 and paid for it with a bale of cotton per year so the couple felt they couldn’t place a monetary value on his dedication. There was only one option, move to the farm. Little did they know how that decision would shape their lives.

Twenty years later and after a series of eight Small Business Innovation Research (SBIR) awards from USDA and NIH/NCCAM focused on development of sustainable production and processing techniques for the Convention on International Trade in Endangered Species Appendix II listed plant Hydrastis canadensis, aka goldenseal, Randy is considered an authority on the plant and is at the forefront of raising the bar of goldenseal product quality and reliability.

Steve Henson is a marketing professor at Western Carolina University and the Chief Marketing Officer at BotaniPharm.  He began his career working for about five years with GE Capital, then moved to a subsidiary of Ciba-Geigy, now Novartis.  Mid-career, he decided to make the switch to academics and earned his Ph.D. in Marketing from Georgia State University at the ripe young age of 40.  He is a native Appalachian and had a chance to return to the mountains at Western and jumped at it.

BotaniPharm, LLC is the only known 100% grower owned botanical product company in the US. The company specializes in United States Department of Agriculture (USDA) National Organic Program certified production and processing of high value, forest grown medicinal plants particularly  endangered/threatened species such as Hydrastis canadensis, aka goldenseal.

The company’s leadership in the area of development of sustainable production and processing methods for endangered/threatened medicinal plants has been recognized by the USDA and the National Institutes of Health National Center for Complementary and Alternative Medicine (NIH/NCCAM) through a series of Small Business Innovation Research (SBIR) awards totaling more than $2 million.

Through this work the Company’s Founder developed a paradigm changing method of standardizing goldenseal products to specific levels of biological activity thus assuring repeatable potency regardless of year to year and location to location variability and opening the door to controlled clinical studies using goldenseal for the first time.

The Company currently produces research grade goldenseal products for use in NIH funded human clinical studies and markets a consumer line of dietary supplements, Goldenseal Advanced™, based on the same standardization process through their website, www.botanipharm.com.

BotaniPharm’s mission is to enhance profitability for its small farm members through pooled production, cooperative processing, and marketing under a common brand name, create safer, more reliable products for consumers, and produce a desirable environmental benefit through reduction in the need for wild collected medicinal plants to meet market demand, true “triple bottom line benefits”.

Sarah Schober is the Manager for BioNetwork at A-B Tech.  She works closely with the Center’s natural products testing and manufacturing programs and assists natural product and life science entrepreneurs with laboratory manufacturing, and regulatory practices.

BioNetwork at A-B Tech delivers education, outreach and laboratory programs that promote life sciences.  Educational topics include, but are notlimited to, current Good Manufacturing Practices (cGMP) for dietary supplements and personal care products; basic and analytical laboratory skills; and customized industry training.  Our diverse outreach programs aim to support life science endeavors and awareness through community and educational partnerships, both outreach and education programs may be geared toward K-12 students or adult learners.  Analytical assistance for botanicals includes constituent, microbial, and pesticide detection and quantification.  Well-equipped laboratory space is available for rent to those interested in product research, testing, and development.

Amy Hamilton, herbalist, farmer and mother is living her dream of farming medicinal herbs in western NC, where she's lived for nearly 20 years.

She is a founding member of Appalachian Botanical Alliance (ABA), a cooperative of herb growers, formed in 2012 with a mission to continue the legacy of Appalachian sourced medicinal herbs. ABA is focused on cultivating western and traditional Chinese medicinal herbs of high quality and in consistent supply.  Amy's farm is Appalachian Seeds Farm & Nursery. She grows heirloom tomato seed and medicinal herbs.

Dr. Jeanine Davis is a horticulture professor with NC State University located at a research facility in the beautiful mountains of western North Carolina.  For over 25 years, her program has been dedicated to helping farmers improve the profitability of their farms by growing new crops, transitioning to organic agriculture and adopting more sustainable practices.  Her current efforts are focused on woodland botanicals, Chinese herbs, hops, truffles, broccoli, and organic heirloom tomatoes.  You can learn about her program on her website at http://ncherb.org which has links to her blog, Facebook page, and Twitter account.

Ms. Alison Dressler is a Research Assistant in the NC Alternative Crops and Organics program at the Mountain Horticultural Crops Research and Extension Center.  Her efforts are dedicated to helping grow the agricultural sector of the natural products and medicinal herb industries in western North Carolina.  She is currently involved with helping a new medicinal herb cooperative, a natural products branding effort, and a growing bloodroot for dye project.  She recently completed a 168 page report on special forest botanicals in Southern Appalachia.

Josh learned early on that success is achieved by commitment to hard work and discipline. He took this to heart when he decided to enroll at North Georgia College and State University, one of six senior military colleges in the United States. In four years at North Georgia, he graduated Magna Cum Laude with a BBA in Management and Finance, held leadership positions in six activity boards, and worked part-time at a boutique financial planning firm. After spending four years helping individuals with retirement and estate planning, he realized his true calling was in providing clients with tax planning ideas and solutions to grow their businesses. He took the next two years working in a local CPA firm, going to school at J. Mack Robinson College of Business at Georgia State University and fulfilling the requirements to become a CPA.

Josh remains actively involved in the community through various organizations to include the North Georgia Alumni Association, Psi Chapter Alumni Association, Pi Kappa Alpha Psi Chapter Advisory Board, Lifecycle Building Center of Greater Atlanta, Griffin Rotary Club and the Gutcheck Program of the Gainesville Jaycees.

In his spare time, Josh enjoys spending time with family, whitewater rafting, snow skiing and spending time with his Weimaraner.

Southern Fried Strings was started by three great friends who simply LOVE Lacrosse. Brothers, Zach and Sam, along with their best friend Matt began their business with a mission to offer superior lacrosse head stringing services and supplies at affordable prices. They also created a unique wax coated mesh which allows the mesh to be water resistant greatly increasing consistency and control during bad weather, a quicker "break in" period for the mesh pocket and gives more hold to the ball.

Zach specializes in stringing traditional pockets closely resembling the Native American Style.

Sam specializes in stringing goalie heads.

Matt specializes in stringing modern mesh pockets that are most commonly used today.

Check out their videos on YouTube at Southernfried Strings, or email them at southernfriedstrings@aol.com

While working at a UPS store while studying video production in college, Marisa decided that she wanted to do something "more stable" with her life.  It was then that she decided to become a small business owner.

Melissa and her father, Chuck, purchased the store at at 3162 Johnson Ferry Road in East Cobb in June, 2011.

Their UPS store offers not only shipping and packaging, but also can do all sorts of printing such as business cards, brochures, flyers, large format printing such as yard signs, banners, canvases, promotional items – hats, shirts, pens, etc.

Ken Robbins is a recognized expert in the fields of direct marketing and marketing strategy.

He is a frequent speaker to CEO groups and  conferences on the subject of marketing strategy, and how to identify the leverage points in your marketing and sales system that turn accelerate growth. He can be seen at KenRobbinsBlog.com or contacted through ResponseMine.com

Response Mine works with mid-size and large companies to help them get a lot more new customers and revenues through internet marketing. They work with national retailers, large home service providers, and healthcare organizations to generate online sales, and online leads.

GG Gibson is the owner of GG's Fine Foods.

GG learned how to cook generations-old Creole recipes through her grandmother, Ella D. Smith, who never compromised on flavor or presentation, but taking great pride and pleasure in presenting fabulous meals. This passion for food continues to inspire GG today.

GG’s Real New Orleans Creole Cuisine include Original Seafood Gumbo, Famous Crawfish Pie, Classic Creole Seasoning, Remoulade Sauce—all infused with GG’s rockin’ flavors. The cuisines can be found on www.ggsfinefood.com.

GG’s flair for culinary art developed into a career after a lifelong mission to bring people together around good food. After overcoming many hardships, GG established GG’s Fine Foods, which operates in a HAACP safety certified manufacturing facility in Woodstock, Georgia.