Wed, 10 February 2021
Okay fine! Metrics do matter but not the metrics you are using. Learning where to look to determine where to spend your next marketing dollar is going to be key to a successful strategy. This week's episode focus is all about the marketing you ask for vs the marketing you need. Nobody wants to waste money, so listen in for your next marketing move.
Direct download: TheClaw_ManagingClientExpectations_EditedShow.mp3
Category:general -- posted at: 12:30pm EDT |
Fri, 3 January 2020
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Tue, 10 December 2019
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Wed, 27 November 2019
"We may not have been the best startup that day, but we were the most prepared. They knew I didn't come to play." Ashlee Ammons joins Whitney on the podcast to share how she and her mom, fellow business partner, Kerry Schrader became two of the first black women to raise $1 million in a pitch competition for their company, Mixtroz. |
Fri, 25 October 2019
Kristin Andree, Chief Strategist with Andree Consulting Group, joins the Canned Heat podcast to share personal branding tips for women in business. Plus, we discuss the launch of her upcoming StrongHER Together Community Groups and how to push past the limits we set for ourselves. |
Thu, 10 October 2019
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Tue, 13 August 2019
The right tactics, added together, create a successful strategy. On this edition of the Canned Heat Podcast, Mark McKenzie, co-owner (with his brothers!) of Docqmax Digital Printing joins Liger Partners Managing Partner, Whitney Mendoza to talk print marketing to accompany your trade show and other growth initiatives. |
Thu, 6 June 2019
On this episode of the #CannedHeat Podcast, Founder & CEO of DeVil-Tech, Edward DeVilliers, joins Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw to talk about working with the government as a small business. #UnleashTheBeast
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Thu, 6 June 2019
Everyone is always told "You need to be on social media," but no one knows what they are supposed to do with it once they're on it. It turns out it's actually much simpler to create quality content than you might think. Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza are back on this episode of Canned Heat to discuss creating content and being strategic with it.
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Thu, 6 June 2019
Nadine Mullings, Liger Partners Project Manager, joins Doji Master (aka Chief Strategist) Eric Holtzclaw again to discuss operations: creating a plan and executing it.
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