The Claw

The holidays provide so many opportunities for your company to engage with your customers in a unique way. This week on The Claw Podcast, Liger's resident social media expert Stella Huffman is back in the studio to give you your holiday guide to social media so you can make your brand shine this season.Want to know how to finish 2021 strong and create momentum for the new year? Listen to Stella’s full interview here.

Direct download: 110521-stella-fulledited-audio.mp3
Category:general -- posted at: 10:01am EDT

Are you struggling to attract quality talent like many other companies in 2021? It's certainly an employee's market but that doesn't mean you need to get a ping pong table and have beer on tap to attract your desired candidates.  This week the OG of Opportunity Courtney Psinas joins The Claw Podcast to tell you how to actually attract your next new hire.  Listen in for Courtney's tip on what NOT to do when you are hiring.

Direct download: 092921-EricHoltzclawCourtneyPsinas-Full-Edited.mp3
Category:general -- posted at: 12:21pm EDT

On our final Halloween edition of The Claw, Eric is joined by Liger's Video Production Manager, Ingrid Schmidt to discuss all of the deadly video mistakes that will kill your career and how to avoid them. #video #marketing #LigerPartners

Direct download: 102221-ingrid-fulledited-audio.mp3
Category:general -- posted at: 8:44am EDT

Pursuing new leads is essential, but are you putting in the effort to retain your loyal customers?  Today on The Claw, Eric sits down with Liger's own Director of Client Success, Cynthia Hayes to discuss why retention and acquisition should both be apart of your marketing strategy.

Direct download: 101921-TheClawCynthia-full-edited.mp3
Category:general -- posted at: 6:00am EDT

Is your copy so spooky it's scaring away potential customers? Today on The Claw, Eric is joined by Liger's Director of Content, Jackie Chism, to discuss how to draw people in with your words.

Direct download: 101121-EricHoltzclawJackieChism-Full-Edited.mp3
Category:general -- posted at: 6:00am EDT

Join Eric for this spooky Halloween episode of The Claw!  Today he's sitting down with fellow Ligers, Stella Huffman and Maddie Hayes to discuss the do's and don'ts of social media.

Direct download: 092021-EricHoltzclawStellaHuffmanMaddieHayes-Full-Edited.mp3
Category:general -- posted at: 6:00am EDT

On this episode of The Claw, Eric is LIVE at DIG SOUTH talking to Ernest Eich of Shandoka Electric Motorcycles.

Direct download: 08012021_DigSouth_CLAW_Ike.mp3
Category:general -- posted at: 12:00pm EDT

Today on The Claw, Eric is joined by Justin Newell. Justin is the COO of AI workforce management solution, Inform Software. On this episode, Justin discusses the digital shift in supply chain management, return on optimization (ROO), and why and how to incorporate your Marketing in decisions beyond sales and marketing. Listen in to learn about the AI projects Justin is working on with Delta and other logistic companies.

Direct download: 090721-TheClawJustin-Full-Edited.mp3
Category:general -- posted at: 12:00pm EDT

How can advertisers move their buyers along the customer journey? Andrew Fischer of Choozle joins Eric on the podcast to discuss display advertising and how to optimize it in your marketing.

Direct download: 060121-TheClaw-AndrewFischer-Full-Edited.mp3
Category:general -- posted at: 7:39pm EDT

Today on The Claw Podcast Eric is joined by Quinetha Frasier. Quinetha is a promoter, connector, and the Founder of of Southern Equity Collective. On this episode she talks about diversity equity and inclusion as it relates to your business and how to embed these concepts into your marketing.Listen in to learn what the most dangerous type of leader is.

Direct download: 060421-TheClaw-Q-Full-Edited.mp3
Category:general -- posted at: 12:00pm EDT