What two questions do you need to ask in your marketing interviews to find the people who will take your marketing to the next level? Today on The Claw, Eric is joined by Fletcher Wimbush, CEO of the Hire Talent to discuss all things hiring and how marketing impacts your hiring.

LinkedIn is a powerful tool that everyone, especially business leaders, need to be utilizing. But what should you be posting on LinkedIn and what needs to be in your profile? Today on the show Liger's Social Media Manager, Stella Huffman is back to discuss all things LinkedIn!

How do you stay ahead of the digital transformation? How does it affect your company and your company's marketing? And how does Salesforce fit into it all? Today on The Claw, Bryan da Frota, COO of ListEngage, joins Eric to discuss all things digital and how to get the most out of your Salesforce investment.

Hiring for sales within your organization is one of the most difficult and important things leaders have to do. Today on the show Eric is joined by Business Leader, Sales and Leadership Expert, Executive Advisor, Speaker & Strategist, Jane Gentry to discuss building trust in your company's leadership and how to hire and retain top sales talent.

It can be a challenge to keep up with your audience's changing behaviors, but it is certainly not impossible!  Today on the The Claw Eric is joined by Liger's Director of Client Success, Vanessa Martinez to discuss how you can better understand where your target market is and what they need.

Are your sales and marketing teams working together to help you achieve your business goals?  Today on The Claw, Eric sits down with Todd Callen, VP of Sales at Acsellerate Sales Advisors to discuss the functions of each department and how they can compliment each other.

The season of love is upon us, but is your brand sharing the love online? Liger’s Social Media Manager and holiday fanatic, Stella Huffman is in the studio with tips for how your brand can engage with customers and receive the love you deserve.

This week on The Claw Podcast, Eric is joined by Jencap’s Kathryn Smith. As the Managing Director of Marketing, Kathryn has overseen more than 12 mergers, acquisitions, and rebrands in 2021. After rising to the 4th largest insurance wholesaler in the country in less than 6 years of existence, Jencap is a brand with a story to tell. Listen in as Kathryn discusses what it takes to unify a large group of specialized businesses all under one brand umbrella.

One of the most important aspects of business is understanding who you are trying to reach. When trying to reach your audience, whether through advertising, campaigns, or surveys, it’s important to consider their perspectives and experiences. On this week’s episode, UX Researcher & Liger, Jojo Bowling is here to discuss what information you may be missing about your customers. From bias to focus groups to question types, JoJo and Eric cover all of the hot-button topics.Listen in to learn how you can understand and reach your audience.

Aside from the day to day decisions that come with running a business, business owners must also think about the strategic planning that impacts the long term success of the company. One consideration they often overlook is succession planning.As a CEO, director, or manager, you should be replaceable in your organization. This week on The Claw Podcast Beth Miller of Executive Velocity joins Eric to discuss how your organization can plan for the future.Listen in for tips on how to foster development for your senior leaders to expand their roles and success.