On this episode of The Claw, our very own Cynthia Hayes leads the conversation with Kyle Tothill of eHire. They chat about how marketing can impact employee retention and engagement as well as ensuring your next candidate is a great cultural fit. Listen in on what Kyle has to say! On this episode of The Claw, our very own Cynthia Hayes leads the conversation with Kyle Tothill of eHire. They chat about how marketing can impact employee retention and engagement as well as ensuring your next candidate is a great cultural fit. Listen in on what Kyle has to say! 

On this episode of The Claw we welcome back Cynthia Hayes to chat about internal politics including tips and tricks on how to effectively communicate with your marketing team and teach them that marketing is not a dance, it's a destination. Listen in to see what our “In-House Politician” has to share.

Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this episode of The Claw we welcome back our Social Media Coordinator, Stella Huffman back to chat about social media horror stories that made her cringe.

WOW! Whether is creepy crawlers, terrible typography, or Dr. Jekyll and Mr. Hyde, our Creative Director, Sandra Gurley joins us on The Claw! On this very first time, she spills the tea on some examples of design disasters within the industry.

Listen in, on how Sandra explains how the devil lives in the details!

#marketing #podcast #design

There’s no "I" in team, and team members come and go as a company expands but what type of team members are needed internally and where might a company outsource? In this episode of The Claw we welcome Chris LaFay of Classic City Consulting to talk about teams and what you need to do as a marketing executive to resonate best with your tech clients.

Although it's August, we believe that August is the new New Year. Now is the time to think about your content calendar for next year ahead. In this episode of The Claw, Liger Partners director of content, Jackie Chism shares with us why content planning is imperative to creating strategic content that your audience will actually like.

When most audiences are multicultural today, there’s a need for translating your marketing communication into other languages. … and if you want to make sure you don’t offend or annoy your audience, Google translate can’t help you. In this episode of The Claw, Joe Goldstein, Resource Coordinator at TrueLanguage, shares common mistakes and misconceptions when it comes to translation, why businesses need localization and not just translation, and how you can approach the translation process successfully.

Communication is the foundation of all relationships. We’re happy to have Liger’s managing partner Cynthia Hayes back on The Claw to chat. Listen in on Cynthia’s tips on how to communicate in the middle of mergers and acquisitions as well as communicating something new or different from a leadership perspective.

Insurance agencies are in constant competition with each other. Is your insurance agency leveraging its content writing to the best of its ability to stand out? Jackie Chism, director of content at Liger Partners, joins us on The Claw to chat about missed opportunities within insurance content writing.

Why is it important to have social media in today’s climate? Today we’re welcoming new Liger Brejhe’ on The Claw to talk about why refusing to be present on social media can hurt your business.