"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?"

As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience."

In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content.

To connect with Zachary Slingsby, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Your shareholders now are your employees who share - they are the holder of that story to share."

So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice.

Today - we're talking about culture - and how a "happy culture" results in "happy customers."

To connect with Rhea Allen, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

My viewpoint is: obscurity is the fundamental problem. There are thousands - tens of thousands - of people out there we'd be able to help - if only they knew about us."

So says Tom Schwab, Founder and Chief Evangelist of Interview Valet, a concierge-level podcast guest booking service.

That's right - today, we're talking about podcasting on a podcast.

To connect with Tom Schwab, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Today, we're talking with Kyle Painting, Founder of My Influency, about influencer marketing - what it is, its use as a tactic, and his efforts to make it more straightforward and accessible for small and mid-market businesses.

To connect with Kyle Painting, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.

Today, we're talking with Jon Morris, who’s built a proprietary, tech-enabled approach for surfacing hidden financial insights and (given his background in digital marketing - he’s the mind behind Rise Interactive) is using it to empower marketing agencies to achieve first-rate financial performance.

To connect with Jon Morris, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.

Today, we're talking with Zee Jeremic, Founder and CEO of Mass Engines, about revenue growth, business process optimisations re: marketing and sales, and marketing as a revenue (instead of cost) center.

To connect with Zee Jeremic, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.

Today, we're talking with Ericka Saurit, Founder at Saurit Creative, about on becoming a "creative renegade," being strategic with your message, and capturing market voice.

To connect with Ericka Surit click HERE.

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Today, we're talking with one of our most recent additions to the Pride: Evan Johnson, someone who's found himself working in marketing without much of a marketing background.

Evan talks about the work that went into learning the "language of marketing," how his non-marketing background has informed his view of the marketing landscape, and the advice he'd give to someone who's thinking about following the same trajectory as he.

To connect with Evan Johnson, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

On this episode of The Claw, we welcome Jeff Bartsch of Story Greenlight. Story Greenlight unlocks the power of messaging so that people can connect. Jeff defines what a story actually is, how he approaches storytelling for companies, and advice for businessess who are hesitant to tell their story authentically. Listen in on what Jeff has to say!

To connect with Jeff click HERE

To connect with Eric Holtzclaw click HERE

To subscribe to our YouTube Channel click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE

Today, we're talking with Josh Cohen, Director, Digital Marketing at Tarkenton about digital strategy, account-based marketing, and digital and display advertising - something he's forgotten more about than we'll ever manage to learn.

To connect with Josh Cohen, click HERE

To connect with Eric Holtzclaw, click HERE

To subscribe to our YouTube Channel, click HERE