In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventures, she delves into her role in shaping the narrative and strategy behind content that not only educates but also connects on a deeper level with audiences across various platforms. Eric and Rachelle engage in a thought-provoking discussion on the evolution of content, the impact of technology on storytelling, and the future of engaging audiences in a digital age. Whether you’re a content creator, a brand strategist, or simply passionate about the power of storytelling, this conversation offers unique insights into creating content that resonates, the intricacies of personalization, and the undeniable value of authenticity in a saturated digital landscape.

To connect with Rachelle, click here: https://www.linkedin.com/in/rachellekuramoto-atlanta/

To connect with Eric, click here:  https://www.linkedin.com/in/eholtzclaw/

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Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through transitional phases, underscoring the importance of growth, embracing change, and the necessity of embracing conflict as a catalyst for creative solutions. Teresa's insights extend beyond conventional strategies, advocating for a holistic approach that includes understanding the human element, leveraging personal and organizational core values, and the relentless pursuit of aligning actions with the overarching purpose of the organization. Through engaging discussions, Teresa and Eric explore the intricacies of building high-performing teams, the nuances of marketing in times of change, and the significance of creating a culture that not only embraces but seeks out challenges as opportunities for development and innovation.

To connect with Teresa, click HERE.

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When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether.

In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide.

To connect with Ben, click HERE.

To connect with the show's host - Eric Holtzclaw - click HERE.

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In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into.

In many business-to-business companies, though, it's often a challenge to convince those experts to step forward.

That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in.

In this episode, Eric sits down with Emma to talk about the why and how of personal branding.

To connect with Emma, click HERE.

To connect with the show's host - Eric Holtzclaw - click HERE.

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Most organizations, whether they realize it are not, service organizations.

A lot of the work that happens in organizations is separated and spread out across a variety of different nodes so much so that it's easy to lose sight of whether the value to customers and employees is actually being manifested.

In this episode, Eric sits down with Patrick Quattlebaum, the Co-Founder and Chief Executive Officer of service design consultancy Harmonic Design, for a talk about how organizations deliver value, the employee-customer experience continuum, and what a systems-thinking approach can do to help us make sense of it all.

To connect with Patrick, click HERE.

To connect with Eric Holtzclaw, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this throwback episode of The Claw, our Social Media Coordinator, Stella Huffman chats about social media horror stories that made her cringe.

To connect with Stella Huffman, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

In business-solutions markets - your prospects - unfortunately - don't really know what they need when you first start talking with them."

"They might have an idea of what they need," as Jeremy Miner, Founder and Chief Executive Officer of 7th Level, a sales training company, says, "but they understand neither the depth of the problem nor the consequences of what happens if they don't solve it."

In this episode, Eric talks with Jeremy about how to - as a business-solutions vendor - pose more effective questions to prospects, create "internal tension," and - of course - sell more, faster.

To connect with Jeremy, click HERE.

To connect with Eric Holtzclaw, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Earned media, it's a useful thing.

It's easy to see why - "that third-party corroboration, getting media pick-up," as Mickie Kennedy, Founder of eReleases, says, "it's almost like social proof - or maybe even implied endorsement."

"It works like a referral in a way."

Useful - but resource-intensive, slow to build, and inherently unpredictable.

This doesn't, though, mean you shouldn't pursue earned media - but that, as Mickie and Eric discuss, it requires a proper strategy. To connect with Mickie, click HERE.

To connect with Eric, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

With business-solutions purchases, "most people don't make immediate decisions."

As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says "you have to nurture them, love on them - provide reasons for them to do business with you, cultivating trust and consumer confidence."

This sort of thing, though, doesn't happen in today's market, as saturated as it is, without a well-reasoned, strategic approach - and where such an approach starts is with a fleshed out understanding of those you want to reach - your audience.

In this episode, we talk data, customer behavior, the degree to which you have to work at cultivating a relationship with your audience - and the part technology can play in automating segments of the process.

To connect with Stephanie, click HERE.

To connect with Eric, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.