Ed founded 12Cube, the creator of the FoundMoney app, in 2012 to give consumers a better way to save money. Based on his experiences and what he learned through hundreds of interviews with consumers is that the traditional ways to build savings--budgets, financial plans and cutting back--didn't work. 12Cube's first product, FoundMoney, is focused on helping users make conscious decisions about their spending enabling them to spend on what matters to them, while saving on what doesn't. Prior to founding 12Cube, Ed worked for an online personal finance portal, ran a real estate investment firm and was a consultant at Bain & Company. Ed holds an MBA from the Stanford Graduate School of Business and a degree in economics from Duke University. His favorite way to save is skipping expensive weekend lunches and instead taking his kids for a picnic in the park.