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Eric Holtzclaw and Susan McMullen interview Lee McCracken – a writer, editor, social entrepreneur and three-year breast cancer survivor. At 50, Lee says God turned her mess into a message, and she created and trademarked Yes, Ma-am! Mammograms Are A Must®. The social enterprise makes a sassy and southern statement about the importance of early detection of breast cancer. The pink T-shirt (www.YesMaamTee.com) helps to fund annual screenings for uninsured women. The message is clear: “Get your squeeze on!” and be breast-aware to put a stop to late-stage cancer diagnosis. Lee welcomes advocates of early breast cancer detection, known as Ma’ambassadors, to join the campaign at www.Facebook.com/YesMaamMammograms and on Twitter at @YesMaamMammos.

Lee lives in Charlotte, North Carolina, with her husband of 29 years and also is a veteran writer and editor. Her book, “A Prayer and a Pink Pedicure,” which tells the story of self-discovery and spiritual preservation following loss, a cancer diagnosis and a crisis of faith, will be published in 2013.

Direct download: 10-10-2012_The_Better_You_ProjectLee_McCracken.mp3
Category:Business -- posted at: 12:00pm EST

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