Canned Heat

Chuck Blethen is President and COB of NCNPA – www.NCNaturalProducts.org. He is owner of Jewel of the Blue Ridge Vineyard in Marshall NC where he specializes in propagating and growing the cold-hardy Katuah Muscadine for sale to the nutraceutical industry – www.JeweloftheBlueRidge.com. Chuck is also VP Public Relations for the French Broad Vignerons LLC, an organization that promotes viticulture as a tool for economic development in the mountain counties of western North Carolina by providing education to the public about growing grapes, making wine, and all of the 150+ value added products that can come from using grapes as a raw material – www.FrenchBroadVignerons.org.

Sarah Oram has spent the past 30 years building and expanding various non-profit organizations around Asheville and beyond.  She sees great economic potential for Western North Carolina if the Blue Ridge Naturally seal can be successfully launched and hopes her experience in marketing great ideas will carry through.

The North Carolina Natural Products Association (NCNPA) was formed over 11 years ago as a 501c(3) non-profit organization dedicated to promotion of conserving, cultivating, sustainably harvesting, and processing North Carolina grown medicinal plants. NCNPA's mission is to establish North Carolina as a key global supplier of premium-quality raw materials and plant-based value added products such as natural medicines, organic products, functional foods, and personal care products.

The Blue Ridge Naturally seal program is designed to bring international and national attention to Western North Carolina’s emerging natural products industry.  The Blue Ridge Naturally seal on products emphasizes Western North Carolina’s superior quality in locally grown ingredients and finished natural products . It announces to potential customers an assured level of product safety, tested quality in addition to affiliation with Western North Carolina, a region of distinction in the natural products industry.
I am a graduate of the University of Pennsylvania MBA program.

Direct download: 5-20-2013_The_Better_You_Project_Chuck_Blethem__Sarah_Oram_podcast.mp3
Category:Business -- posted at: 12:00pm EDT