From “saloon to salon,” BRÖÖ Haircare has taken the home-brewed remedy of the “beer hair” rinse, and raised the bar by creating a line of ultra-performing natural shampoos and conditioners, crafted from the “beauty in beer”.  With microbrewed beer as the #1 ingredient, BRÖÖ “pops the top” on the natural beauty industry.

Frustrated by the performance of the natural hair care products they were using, Brad and Sarah Pearsall were inspired to turn the natural hair care industry on its head, by the two things that surround them in Asheville, North Carolina, craft beer and the natural beauty of the Blue Ridge Mountains.

Taking a cue from their mothers (who had rinsed their hair with beer back in college for body and shine), Brad and Sarah set out on a journey to discover the natural beauty in beer.  Along the way, they succeeded in creating BRÖÖ, a line of ultra-performing, natural shampoos and conditioners that tap into the B vitamins, proteins, and minerals in microbrewed beer from Asheville.

Just voted “Breakthrough Company of 2013” in Delicious Living Magazine’s 2013 Beauty & Body Awards, BRÖÖ is now sold in the natural channel across most of the country, and Brad and Sarah have started spreading the “beer beauty” message into mainstream channels, as well.  Take a “sip” of BRÖÖ at broo.com, and learn why beer really does make you better looking!

Although they've only been on store shelves a little over a year, they just won the prestigious "Breakthrough Company of 2013 Award" in Delicious Living Magazine's 2013 Beauty & Body Awards.  Delicious Living, the leading consumer magazine in the natural products industry, with more than one million readers each month, picked BRÖÖ from hundreds of natural beauty products and brands to feature the industry’s most innovative and effective nontoxic products: http://deliciousliving.com/2013beautyawards.   They are so excited to be a part of Asheville's natural products sector, and are proud that Delicious Living magazine recognized an Asheville natural products company with this award.